My course of study involved four main subject areas of which I chose “Audio-Visual Communication / Contemporary Media / Design” as my 1st major subject. As a 2nd major I chose “Communications Planning / Marketing”, and the others were “Communications Science” and “Verbal Communication”. As a minor subject I studied “Cultural Science / Science of Art”.
At university I also gained a lot of practical experience in the fields of communication strategy and media production, as well as the ability to work in a team environment. One crucial experience was the planning and creation of an integrated communication campaign for a non-profit foundation (the “Berlin Community Foundation”). This included market research, communication strategy, campaign development, audio-visual realisation and design as well as media strategy and scheduling.
Abstract "Images_as_Messengers" PDF|70kb